When will we get another Steve Jobs-style iPhone revolution?

“Every once in a while a revolutionary product comes along that changes everything,” said Apple founder Steve Jobs as he paced the stage at the unveiling of the first iPhone back in 2007.

His speech went down in technology folklore, as he built a crescendo of geeky excitement among the crowd at the Macworld event in San Francisco.

“Well, today, we’re introducing three revolutionary products of this class,” he went on. “The first one: is a widescreen iPod with touch controls. The second: is a revolutionary mobile phone. And the third is a breakthrough Internet communications device.”

“Are you getting it?” he asked as he repeated the three progressive pieces of tech.

“Today, Apple is going to reinvent the phone,” he said before the big screen behind him showed an image of an iPod with a clunky dialling wheel from a home phone circa 1970, drawing laughter from the crowd.

The point had been made though. Apple had revolutionised the phone, with the three components brought together on one device.

Fast forward almost a decade and new products are coming thick and fast.

Samsung last night unveiled its lovely-looking Galaxy Note 7, which features an iris scanner to unlock the phone. It is in essence its predecessor the Note 5 with a few bells and whistles added for its release before the new iPhone due next month.

Don’t expect a Jobs-style revolution when Apple parades its new wares, however, as this is still the age of the incremental update. The days of smartphone revolution are but a YouTube video of the Apple guru extolling how he was changing human behaviour in almost every respect.

Waterproofing, improved security via your eyeball and fingerprint, top quality front and rear cameras, plus being able to play Pokemon Go are all lovely additions to our mobile phone lives.

But a new era of smartphones is proving elusive. The rate of progression has slowed.

Maybe the tech bods should take note of JP, the privileged and pompous university student from the British comedy Fresh Meat.

With the youthful enthusiasm to make his mark on the world, he struck upon the idea of putting the phone against the human face for a reason other than making calls.

Sadly, neither he nor the engineering student he paid £100 to could make the iPhone/electric razor a reality.

Now that would have been a revolution.


Follow The National’s Business section on Twitter


Share This Post