Ubisoft and French Embassy launch game lab

A competition and a series of workshops to introduce Emirati students to the creation of video games

Abu Dhabi: Ubisoft Abu Dhabi and the French Embassy in the UAE on Wednesday announced that they were launching an initiative called GameLab.


The project is aimed at developing cooperation and share expertise between France and the UAE in the field of creative industries and to train young talents in the UAE universities in the sector of video games.

The cooperation agreement was signed at the Résidence de France by Ludovic Pouille, French Ambassador to the UAE and Yannick Theler, managing director of Ubisoft studios in Abu Dhabi, in the presence of representatives of the video games industry and developers active in the UAE, as well as representatives of the cultural and academic spheres and students.

GameLab consists of organising an interuniversity competition which will engage a team of students per university. The challenge for each team will be to develop a concept of a video game. Throughout the academic year, a series of workshops will be organised in the studios of Ubisoft in Abu Dhabi.

The Emirati students will benefit from the mentoring of Ubisoft developers. These workshops will allow the students to develop the concept of their game by strengthening their skills of graphic and artistic design until the presentation of their final product at the end of the year, during a “Game pitch”.

Welcoming this new partnership, Pouille said: “I’m very pleased to sign this agreement with Yannick Theler, twenty days after my visit to Ubisoft’s studios in Abu Dhabi, within Twofour54. As part of the 2018-2019 French-Emirati cultural dialogue, our goal is to strengthen cultural and educational cooperation with the UAE, giving priority to youth.”

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