Shamma bint Sultan bin Khalifa urges engaging with youth at World Economic Forum

DEAD SEA, Jordan, 7th April, 2019 (WAM) — Sheikha Shamma bint Sultan bin Khalifa Al Nahyan, Founder and CEO of Alliances for Global Sustainability, and a well-known sustainability and environmental awareness advocate, who took the stage at the World Economic Forum 2019 to discuss how regional leaders can engage with the next generation to create a dialogue on social and economic systems for the future.

During her appearance, Sheikha Shamma noted, “Engaging a nation’s youth is something that every society needs to embrace, as disengaged youth have both short and long-term ramifications on society, as a whole.


“Through our youth we generate fresh ideas, develop new concepts and create groundbreaking innovations that tackle issues, such as climate change and its impact on the environment; areas that Alliances for Global Sustainability is dedicated to finding solutions for,” she added.

Sheikha Shamma continues to lend her expertise as the CEO and Founder of Alliances for Global Sustainability, an organisation that links government agencies and private sector businesses to develop and advise on projects in the sphere of sustainability.

The World Economic Forum 2019 began this weekend at the Dead Sea, in which over 1,000 delegates from around the world discussed issues, including the Fourth Industrial Revolution, inclusive new social and economic models, government transparency, global sustainability goals and environmental stewardship.

The keynote address was delivered by His Majesty King Abdullah II of the Hashemite Kingdom of Jordan.

WAM/Esraa Ismail/Tariq alfaham

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