Sawab Centre launches Ramadan campaign

ABU DHABI, 6th May, 2019 (WAM) — Sawab CentrE, a joint UAE-US digital communications hub to combat extremist ideologies online and promote positive alternatives, announced the launch of a new campaign on its social media platforms.

Under the hashtags #DailyRayOfLight and #StoriesAboutRamadan, the campaign will run during the Ramadan season from 6th May to 1st June in Arabic, English and French on Sawab’s Twitter, Facebook, Instagram and YouTube platforms.

Ramadan is a time of reflection, self-renewal, and rededication to improving oneself and the community.

The #DailyRayOfLight campaign will focus on how the shared Ramadan values of mercy, compassion, and charity, among others, resonate throughout this holy month. The campaign will feature ordinary citizens who exemplify these positive Ramadan values in devoting their lives to charitable works and to serving the greater good. To counter the social isolation that can lead down extremist path, Sawab will also advocate for moderation, tolerance, and increased engagement with one’s family, friends, and community, particularly during this holy month.

#StoriesAboutRamadan highlights holiday traditions of gathering with friends, family, and other community members, regardless of nationality, sect or social class, to break the fast and to share warm festive evenings together. Sawab will also illustrate the diversity of how Ramadan is observed around the globe the unique foods, customs, and traditions such as the Ramadan lanterns and cannons that make this season so special for millions of Muslims worldwide.

#DailyRayOfLight and #StoriesAboutRamadan are the Sawab Centre’s thirty-eighth social media campaign countering extremism and presenting positive alternatives to violent and divisive ideologies. Other Sawab campaigns have focused on terrorism’s devastation of families, communities, and ancient civilizations, as well as positive themes such as inspirational stories of youth impacting their communities for the better and the important contributions of women in preventing and resisting extremism and in advancing their societies.

Since its launch in July 2015, the Sawab Centre has encouraged governments, communities, and individual voices to engage proactively to counteract online extremism. Over this time, Sawab has given voice to the millions of people around the world who oppose extremist ideologies, while supporting efforts to expose terrorist groups’ brutality and criminal nature.


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