Pokemon Go’s global rollout is being held back by the unexpected popularity of the game, which has shot to the top of download charts since it debuted less than a week ago.
Niantic, which developed Pokemon Go with Nintendo and Pokemon, is working to boost server capacity in order to keep up with data traffic and introduce the location-based smartphone game outside of the US, Australia and New Zealand, where it debuted on Wednesday.
Masashi Kawashima, Niantic’s Asia Pacific director, said that a debut in other countries would happen “as soon as possible,” while declining to give a specific timeline. Niantic is not putting priority on any country or region, such as Japan, Asia or Europe, but rather looking to roll out Pokemon Go when it’s ready in any given area.
Since its debut, Pokemon Go has captured peoples’ attention by combining Pokemon and mobile gaming into a new experience that encourages users to traverse their physical surroundings, phone in hand, to find new characters. A ready-made pool of fans, nurtured on playing cards, video games and cartoon shows, have embraced the idea of finding, training and pitting “pocket monsters” against each other using their smartphones.
“We are not trying to time the releases, but rather we’re trying to make sure that people can properly play the game once it is out,” Mr Kawashima said in an interview. “We are working hard to make that happen. That’s based on the amount of access we’re seeing in the few days since launch.”
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