NAMA, top Brazilian entities discuss cooperation in women’s affairs

SHARJAH, 15th August, 2018 (WAM) — The UAE-based organisation for women’s development, NAMA Women Advancement Establishment, NAMA, has been in discussions with leading government departments, academic institutions and businesses in Sao Paulo, Brazil, to explore possible avenues of collaboration and expertise-sharing to benefit young students, female entrepreneurs and businesswomen in both countries.

This was NAMA’s first large-scale networking and exchange mission to Brazil along with its three affiliates, the Sharjah Business Women Council, SBWC; Irthi Contemporary Crafts Council, Irthi, and its education and capacity-building arm, the Badiri Education and Development Academy, Badiri.

Through these international missions, NAMA seeks to globalise its successful experiences in women’s advancement and open new doors of cooperation with like-minded organisations worldwide.


NAMA’s delegation was represented by Reem BinKaram, Director of NAMA; Sheikha Hind Bint Majid Al Qassimi, Acting Chairperson of SBWC; Erum Mazher Alvie, Senior Advisor, The Executive Office of H.H. Sheikha Jawaher bint Mohammed Al Qasimi and NAMA Executive Board member; Nada Al Lawati, NAMA Executive Board Member and Board Member of SBWC; and Maryam Rashid bin Al Sheikh, Manager of Membership and Services at the SBWC.

They met Ana Paula Fava, Head of the Special Advisory for International Affairs in the State of S?o Paulo, to discuss potential cooperation between the UAE and Brazil to support women in business and trade, study joint plans and mechanisms to serve women’s issues, and examine women’s economic empowerment and capacity building.

“The UAE and Sharjah are renowned globally for their welfare practices, especially for women and children, and are an example of the equal opportunities model. Through our discussions, we have identified similar areas of interest in women’s advancement, child welfare and education, and will be working closely to develop these areas in both countries and further UN’s 2030 Sustainable Development Goals,” she added.

NAMA also visited Badiri’s partners FazInova, a leading Brazil-based online education portal that supported the development of Badiri E-Academy, to discuss how the two entities can collaborate further to offer aspiring and current entrepreneurs effective tools to support their ideas and run profitable enterprises.

The SBWC held a meeting with the President of the Arab-Brazilian Chamber of Commerce, Rubens Hannun, to explore the possibility of establishing a similar body in Sharjah dedicated exclusively to promoting women’s businesses, which will be the first-of-its-kind in the region.

They also held a series of networking meetings and explored areas of cooperation with Brazilian organisations who share NAMA’s and its affiliates’ vision and objectives towards developing women’s capacities strategically and sustainably.

Shedding light on these unprecedented efforts by the two countries to collaborate in projects that will promote economic, social, cultural and environmental sustainability of communities of businesswomen and female entrepreneurs, Reem BinKaram said, “NAMA has led visits and trade missions to many countries around the world, but the Brazil visit has been one the most comprehensive in terms of the sectors and organisations within them, which we have identified to partner up with in carrying out women’s advancement and sustainable development activities.”

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