MOCD, Dubai Holding launch AED-10 million ‘Masaai Al Khair’ initiative

DUBAI, 2nd June, 2018 (WAM) — In line with the “Year of Zayed” and in celebration of Zayed Humanitarian Work Day, the Ministry of Community Development, MOCD, in collaboration with Dubai Holding, on Saturday announced the launch of “Masaai Al Khair” initiative, which provides home maintenance and renovation support for social security beneficiaries and low-income families in Dubai to the tune of AED10 million.

Dubai Municipality will take on the evaluation of the residential units and technical execution of the project.

The launch of “Masaai Al Khair” marks the Zayed Humanitarian Work Day, held annually on the 19th day of the holy month of Ramadan, under the slogan “Love and Loyalty for the Generous Zayed.” The initiative aligns with the UAE government’s directives to enhance the quality of life for the country’s citizens and residents. It also aims to embed social responsibility as a core social value in the UAE, underpinned by harmonious and cohesive communities envisioned by the National Agenda of the UAE Vision 2021.


As per the agreement, the MOCD will identify social security beneficiaries and low-income families in Dubai. The first-of-its-kind collaboration between the MOCD and Dubai Holding leverages the strengths and expertise of government institutions and private sector entities and is aligned with the MOCD’s Year of Zayed initiatives and Dubai Holding’s corporate social responsibility, CSR, strategy.

Hessa Essa Buhumaid, Minister of Community Development, said, “Masaai Al Khair is a prime example of a public-private partnership that promotes social responsibility and solidarity as core values in the UAE society, strengthens cohesive communities, and motivates Emirati citizens and residents to actively contribute to the country’s development.”

Abdulla Al Habbai, Chairman of Dubai Holding, said, “In line with the directives of President His Highness Sheikh Khalifa bin Zayed Al Nahyan, naming 2018 as the Year of Zayed, and following the commitment of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to provide quality social services, we, at Dubai Holding, as a national company, place great emphasis on CSR focused on fostering happiness, a sense of well-being, and a higher quality of life to our national community.

“This partnership reflects our commitment to the Year of Zayed, and we are honoured to collaborate with the Ministry of Community Development to launch this important initiative. ‘Masaai Al Khair’ underscores our belief that a nation’s long-term success and prosperity is the result of social cohesion and a shared sense of purpose and pride as outlined in the UAE Vision 2021 National Agenda. We look forward to joining forces with other public-sector entities that can help us achieve our promise for the Good of Tomorrow, and reinforcing Dubai’s position as a global investment, business and tourism hub.”

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