Ministry of Health launches month-long Breast Cancer Awareness and Prevention Programme

DUBAI, 13th October, 2018 (WAM) — The Ministry of Health and Prevention, MOHAP, has launched its month-long Breast Cancer Awareness and Prevention Programme to raise the community’s awareness on early detection and diagnosis, prevention and treatment methods, and risk factors.

Breast cancer is one of the most common cancers in the world and among the top five causes of death among those with the disease.

Several activities, events, and educational programmes were held during the launch to urge community members to undergo early breast cancer screening tests. Awareness activities were held in the ministry-run health centres and government offices across the country as well. Other activities lined up during October include lectures and workshops, presentation of educational videos focussing on early detection and prevention tips, among others, and educational films to be posted to the ministry’s social media channels.


Dr. Hussein Abdel Rahman Rand, Assistant Under-Secretary for Health Clinics and Centres, said that the programme is part of the Itmenan campaign, which involves the “Universal Periodic Examination” and “Early Detection of Cancer” initiatives adopted by the council of ministers. In line with the UAE’s Government Accelerator approach, Itmenan seeks to reduce cancer morbidity and mortality index in the country, help boost the objectives of the National Agenda of the UAE Vision 2021, and reduce the cases of non-communicable diseases by 2025.

He added that the ministry is promoting a healthy lifestyle in local communities by collaborating with its partners in implementing the provisions of the National Strategy for the Control of Non-communicable Diseases 2017-2021. The partnership corresponds with the ministry’s core strategy to provide a comprehensive and integrated healthcare system delivered in innovative and sustainable ways.

Dr. Fadila Mohamed Sherif, Director of Health Education and Promotion Department, said the ministry will hold a series of events at the RAK Mall; Al Manama Hypermarket – Umm Al Quwain; Lulu Mall – Fujairah; Umm Al Moumineen Women’s Association – Ajman, Al Ghurair Centre. The activities will continue to take place at some tourist spots such as Al Majaz Waterfront – Sharjah, and other entities such as the Dubai Sports Council, as part of the awareness programme. The events will include medical counselling and information campaign to be led by a specialist who will shed light on breast cancer and the risk factors such as infections. If breast cancer is detected and treated early, the recovery rate goes up to more than 90 per cent.

Dr. Esmat Al Qassim, Head of the Early Detection of Cancer Initiative, said the newly-launched programme also encourages individuals to undergo mammography at radiology centres and a mobile mammography clinic. Emiratis can avail of the service free of charge. The NMC Hospital will provide free screening to residents during events.

She said that human capacity development forms part of the programme. Training for medical staff will be conducted to improve their skills in early detection and keep abreast of new scientific developments and the latest early screening methods. Additionally, the ministry will work with both government and private health centres and organisations to combat breast cancer.

The ministry has dispatched a mobile mammography clinic manned by skilled medical staff and a specialised technician. Results of the examination will be available as soon as possible after they have been checked by a physician. Leaflets, educational brochures, and other similar materials will also be distributed to provide women of all nationalities in the country with health tips

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