The brand marketing team sits within Alshaya’s Food Division, supporting the strategy definition and execution across the brands to deliver best in class customer engagement and return on investment. Within the brand, the Marketing Manager serves as a single point of contact for operations, internal and external stakeholders when it comes to planning and delivery of marketing campaigns across all customer touch points.
Internally, the Marketing Manager works closely with teams such as operations, and support functions such as media buying, corporate communications, central marketing department, data and insights, loyalty, etc. to serve brands and deliver quality campaigns. Externally, the role requires optimal strategic handling of external partners and stakeholders, such as agencies, malls, PR and media partners, delivery aggregators, and even restaurant guests.
The Marketing Manager will influence and work alongside our brand operations teams to define relevant marketing campaigns with clear deliverables and performance measurement. He/ she will also assist in up-skilling of stakeholders across the business and ensuring the brand marketing campaigns and collaterals are kept up to date as per new products and developments in the field.
We envisage that the right candidate will have experience managing multiple clients and projects simultaneously, either from an agency or larger retail setup. We are looking for a candidate with a thorough knowledge of the digital space in general and media buying channels such as Facebook and Google in particular. The candidate will have experience spanning from strategy definition, budgeting, execution and performance reviews.
The Marketing Manager should also possess great influencing skills and ability to challenge the status quo to ensure that we continuously deliver on business objectives, with optimal content and media buying capacity across multiple platforms and vendors.
The Marketing Manager will be a confident and influential individual who enjoys managing teams and multiple stakeholders across a large number of brands and multiple geographies. Potentially, the role is responsible for managing a smaller team of marketing executives, coordinators, and graphic designer.
|Job Role:||Marketing and PR|