Marketing Manager-Bakery Ingredients Division – Dubai, United Arab Emirates

Job Summary:

·      Leverage the brand equity of flour brand and provide next level of baking solutions to the consumer.

·      Responsible to lead & develop long and short term marketing strategy in the region for B2C Bakery Ingredient category.

·      Partnering with R&D and commercial team to ensure an effective implementation in order to contribute to Company’s goals achievement, with specific focus on Profit, Margins, Market Share, Range extension.

Key Responsibilities:

·      To develop and lead the implementation of the Annual Marketing Plan and establish our range of products in the strategic geographies

·      To develop and drive the implementation of the Innovation Plan, with specific focus on the launch of new products, in order to support brand growth and extension.

·      Leverage the brand equity of flour brand to establish connect with the consumer to build a solid branding for our B2C products in Ingredients category

·      To develop an effective pricing and promotion strategy, in order to achieve financial objectives, supporting Sales team in order to ensure and effective execution

·      Accountable to recommend and develop market and consumer researches needed to support the plan’s definition and implementation, partnering with external agencies and analyzing the relevant findings, in order to consequently confirm or review the plan itself.

·      To develop and maintain an effective relationship with external distributors and sales/distribution teams, in order to review opportunities and risks, strengths and weaknesses, and ensure the achievement of monthly and yearly targets.

Job Details

Posted Date: 2020-05-19
Job Location: Dubai, United Arab Emirates
Job Role: Marketing and PR
Company Industry: FMCG

Preferred Candidate

Career Level: Management
Degree: Bachelor’s degree

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