Marketing Executive Customer Service – Al Mulla Group – Kuwait


•Develop an integrated marketing strategy to effectively achieve brand promotion objectives and increase market share for Sales, Service and Parts departments in line with their respective business strategies
•Develop the Marketing department’s budget to support overall business strategy of the Automotive Departments; monitor and report actual spending with break-ups on various activities to CD
•Ensure appropriate research is been carried out and competitor marketing intelligence information is timely sourced to support development of a dynamic and responsive marketing strategy
•Lead development of detailed marketing calendar in active coordination with Group Managers and Commercial Director (CD)
•Coordinate with Group Manager Vehicle Sales (GMVS) to plan for new product launches
•Recommend appropriate media channel (print, television, radio, mobile technology etc.) to Group Managers based on their targeted audience
•Plan new customer relationship reinforcement initiatives, outlining the integration required with marketing programs
•Review and approve formulations of all marketing promotions, outdoor events, media programs etc.
•Modify the marketing strategy, plans and programs suitably in response to changing business environment or business strategy
•Oversee implementation of CRM initiatives approved by CD
•Oversee public relation activities and ensure that Al Mulla creates the desired impact in desired media channels

Job Details

Posted Date: 2019-12-08
Job Location: Al Kuwait, Kuwait
Job Role: Marketing and PR
Company Industry: Other Business Support Services

Preferred Candidate

Career Level: Mid Career
Gender: Male
Degree: Bachelor’s degree

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