- Develop and articulate organization’s project brand equity in response to service objectives as well as identifying advertising objectives and target markets
- Manage media placement, secure acceptable rates, and utilize market research information to evaluate, adjust and redirect marketing campaigns.
- Assist in the Implementation to meet agreed objectives.
- Implement tactical plans to meet the brand objectives.
- Utilize competitive intelligence system and make recommendations for appropriate action.
- Execute brand activity to remain within guidelines for all brand communications to ensure consistency and level of quality and objectives are achieved.
- Manage the participation in seminars and exhibitions held and ensure that those seminars and exhibitions yield maximum benefit in promoting the products
- Prepare and circulate events program to all attendees
- Organize PR campaigns in the press and assist in writing advertisements meant to be published in local and international newspapers
- Monitor and review press materials, product reviews, press evaluations, and respond accordingly
- Oversee the representation of a positive image organization to the public, clients, and the community whether it was through media channels, exhibits, presentations, conferences, donations and any other activities or identified programs
- Maintain proactive relationships with the media representatives, VIPs, and governmental entities to create opportunities for keeping organization’s products and services interactive with the media
- Advise the top management on matters regarding protocol, media coverage and response
- Conduct regular Internal and External reporting activities.
- Liaise with Customer Care Department regarding Customer Monthly Reports.
|Job Location:||Al Kuwait, Kuwait|
|Job Role:||Marketing and PR|
|Career Level:||Mid Career|