Marketing Executive – Al Sawan Company – Kuwait


  • Develop and articulate organization’s project brand equity in response to service objectives as well as identifying advertising objectives and target markets
  • Manage media placement, secure acceptable rates, and utilize market research information to evaluate, adjust and redirect marketing campaigns.

  • Assist in the Implementation to meet agreed objectives.
  • Implement tactical plans to meet the brand objectives.
  • Utilize competitive intelligence system and make recommendations for appropriate action.
  • Execute brand activity to remain within guidelines for all brand communications to ensure consistency and level of quality and objectives are achieved.
  • Manage the participation in seminars and exhibitions held and ensure that those seminars and exhibitions yield maximum benefit in promoting the products
  • Prepare and circulate events program to all attendees
  • Organize PR campaigns in the press and assist in writing advertisements meant to be published in local and international newspapers
  • Monitor and review press materials, product reviews, press evaluations, and respond accordingly
  • Oversee the representation of a positive image organization to the public, clients, and the community whether it was through media channels, exhibits, presentations, conferences, donations and any other activities or identified programs
  • Maintain proactive relationships with the media representatives, VIPs, and governmental entities to create opportunities for keeping organization’s products and services interactive with the media
  • Advise the top management on matters regarding protocol, media coverage and response
  • Conduct regular Internal and External reporting activities.
  • Liaise with Customer Care Department regarding Customer Monthly Reports.

Job Details

Posted Date: 2020-01-14
Job Location: Al Kuwait, Kuwait
Job Role: Marketing and PR
Company Industry: Airlines

Preferred Candidate

Career Level: Mid Career

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