Manager – Business Events (MICE) – Expo2020 Dubai – United Arab Emirates

The Manager – Business Events (MICE) role is to support the marketing, promotion and sales of a world-class portfolio of business events (MICE), inter alia in the Expo 2020 Convention and Exhibition venue. The role is commercially focused with a strong emphasis on lead generation, relationship marketing and sales to 3rd party event and exhibition organisers, MICE portfolio managers, corporates, the public sector, etc.


Main responsibilities for this role include:

– Qualify potential accounts and develop relations with key contacts in trade;

– Continuously source new business opportunities through research of local and international markets;

– Build a solid relationship and network with key members of the travel trade, MICE end-users, tourism authorities, and other key stakeholders – leveraging existing networks;

– Produce and implement an account development plan for each managed account to achieve targets for MICE events and business visitors;

– Attend trade shows, key client events, FAM trips and sales trips to promote Expo venues to potential clients;

– Meet monthly activity targets through Sales Calls, Site Inspections and other market outreach activities;

– Gather market intelligence and feedback to commercial leadership to help setting strategic direction and executing commercial plan;

– Follow the most current meeting and event trends and share with commercial and operation teams to improve venue and service offerings;

– Preparation and management of bespoke pitches and bid documentation;

– Be responsible for leads management and commercial negotiations through to contracting;

– Continuously seek and secure marketing opportunities to drive sales with trade partners;

– Regular monitoring and reporting against milestones;

– Liaise with Marketing, Digital and Communications teams to organize event marketing, promotion, publicity, sales related campaigns;

Job Details

Posted Date: 2019-03-12
Job Location: Dubai, United Arab Emirates
Job Role: Other
Company Industry: Other

Preferred Candidate

Degree: Bachelor’s degree

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