DUBAI, 24th October, 2018 (WAM) — The Dubai International Communication Programme, the first communication training programme organised by the Government of Dubai Media Office,GDMO, for members of the ‘Dubai International Media Committee’, has concluded in Brussels. Delivered in cooperation with Egmont Institute, one of Europe’s leading international relations think tanks, the Programme was designed to support Dubai’s business leaders in enhancing their strategic communications mindset.
Mona Al Marri, Director General of GDMO, said: “The Dubai International Communication Programme is the latest in our series of initiatives, developed in cooperation with prestigious international organisations, to help leaders of Dubai’s most dynamic organisations expand their ability to manage strategic communications in a constantly changing global landscape. Designed to address Dubai’s unique needs and enable participants to develop global strategies that support the emirate’s vision for growth, the Programme is part of our larger efforts to develop leaders who are skilled in communicating in any kind of environment. The Programme was created to help expand the participants’ ability to engage, communicate, react and adapt to various communication challenges in today’s rapidly changing global landscape.”
Senior officials of various Dubai-based entities that play influential roles in international markets participated in the Programme.
The programme was delivered by an array of leading European strategic communications experts. They included Herman de Croo, Minister of State, Belgium; Johan Verbeke, Director General of Egmont Institute; Mathieu Branders, Spokesperson, Belgian Ministry of Foreign Affairs; Laurens Soenen, Communication Officer at Ministry of Foreign Affairs, Belgium; Stephen Boucher, Managing Director of Fondation EURACTIV and Dreamocracy; George Candon, Managing Director and Head of Crisis Communication, FTI Consulting; Johan Van Roy, Head of Marketing and Communication, BOZAR; Jihane Annane, General Manager of Communications, Public Affairs and RER SNCB (National Railway Company of Belgium); Martine Maelschalck, Head of Public Affairs and Strategic Communication, SNCB; and David Mekkaoui, Chief Executive Officer, Fondation EURACTIV.
The Programme took a deep look at different forms of strategic global communication and the critical aspects of representing one’s country or organisation internationally. Integrating deep-dive discussions and practical workshops, the Programme aimed to give the participants a strong understanding of global best practices.
It addressed various dimensions of international communications including image building, digital strategy, perception management and crisis communication. Case studies were used to deepen participants’ understanding of strategic communication for different contexts and objectives. The Programme also covered international trade and investment promotion communication, the use of social media and crisis communication among other topics.
Participants in the Programme had exceptionally positive feedback on the initiative. The Programme, they said, enhanced their understanding of how they can effectively navigate the international communications environment. The knowledge and insights gained during the Programme, they said, will expand their strategic communication capabilities and support them immensely in their leadership roles. In particular, the Programme will raise their ability to be proactive in dealing with various kinds of communication challenges in a global environment that is in a state of constant flux, they said.
The Dubai International Communication Programme was conceived at a meeting held earlier this year in Brussels between a GDMO delegation led by Mona Al Marri and the Director General of the Egmont Institute Johan Verbeke.