El Grocer app to get upgrade with Henkel partnership

Dubai startup, El Grocer, and German consumer brand Henkel have partnered to expand El Grocer’s app throughout the emirate.

Under the agreement, El Grocer will offer Henkel brands – such as laundry detergent Persil – by offering promotions and samples. The El Grocer app, which was officially launched this year, allows users to order goods for delivery from local supermarkets, at no additional delivery fee.

El Grocer country manager, Mickael Costache, said that the partnership would help bring value to customers by providing brand-specific discounts. This also adds value to brands by giving a new channel to drive online sales.


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