DUBAI, 4th February, 2019 (WAM) — Marking the first international roadshow of 2019, Dubai Tourism will be represented at key international trade shows over the next 12 months, continuing to strengthen its presence across its global audiences.
Bringing together Dubai’s network of industry stakeholders across the public and private sector, to share key market insights, SATTE 2019 offered a valuable platform for partners to strengthen business opportunities and forge new relationships with leading business to business and business to consumer travel professionals.
With exponential growth in overnight visitors from India, the event offered a clear indication of its continued prominence as one of the emirate’s top source markets, closing the first eleven months of 2018 with a record 1.8 million visitors.
Dubai Tourism was supported by many partners to highlight the destination’s ever-growing portfolio of bespoke experiences. This included new attractions, cruising itineraries, cultural offerings and the city’s popular festivals calendar, anchored by flagship events such as Dubai Shopping Festival, Dubai Food Festival and Dubai Summer Surprises.
Commenting on their participation, Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, said, “Dubai Tourism’s ongoing initiatives across India are testament to our commitment to one of our key source markets, guiding our efforts to continue developing agile strategic programmes that prioritise in-depth analysis of our audience’s travel preferences.”
“We are constantly striving to improve our capabilities to further deliver memorable visitor experiences across our core strategic propositions. Our goal in a high-performing market like India is to further build advocacy in both smaller and larger cities, communicating the evolution of the emirate’s product offering in line with the growing appetite for immersive travel experiences,” he added.
The ongoing relationship between India and Dubai is underpinned by the department’s always-on campaigns, with destination messaging reinforced through multiple touch points and platforms across the entire travel ecosystem.
Record visitation growth by Indian travellers is supported by a three percent increase in non-stop air capacity in the past year, with seven airlines currently providing more than 550 flights per week to cities across India.