CRM Supervisor – Alfardan Premier Motors – Qatar


The CRM Supervisor / Manager will be responsible for all customer relationship activities on a company-wide, strategic level. Handle the implementation of world class central Customer Relationship Department, this includes the conceptualization, development, and overall operation of a central call center.

Directly reporting to the GM, the CRM Supervisor / Manager liaises with all other business units, and through careful coordination and planning, she/he develops CRM standards and services aiming at: maximization of marketing campaigns ROI, reduce customer acquisition costs, increase customer-organization synergies, and maximize cross and up selling potential.


  • Structure internal company CRM processes (Dynamics)
  • Create, document, and deploy a repeatable process that increases CRM returns from lost leads management, up-selling, & cross-selling
  • Engage in day-to-day aspects of CRM, improve the appropriate sales aids, design outbound sales & aftersales tactics
  • Partners with other teams and create synergies that benefit the entire organization
  • Conduct campaign and audience analysis to make recommendations for future campaigns’ optimizations
  • Establish performance metrics across campaigns and produces campaign reports and dashboards 
  • Plan and implement a group-wide CRM infrastructure and Customer Lifecycle Management system
  • Cooperate efficiently with sales, after-sales, and marketing
  • Plan, implement and run a central information hub and call center for inbound and outbound calls.
  • Lead Management and Customer Profiling
  • Conduct Data Analyses, find synergies between business units, handle potential multi-brand customers and develop cross/up selling ideas along with marketing teams


  • Work closely with IT partners to define processes and infrastructure of CRM solutions
  • Coordinate the efforts of his CRM team to enhance the image of the dealership
  • Review the permanent records of performance for each of his team members and determine why the performance is above or below the stated goal
  • Coordinate the efforts of his CRM team for their individual development
  • Coordinate initiatives with other managers to enhance his CRM department and APM’s development

Job Details

Posted Date: 2019-03-13
Job Location: Doha, Qatar
Job Role: Marketing and PR
Company Industry: Automotive

Preferred Candidate

Career Level: Mid Career
Degree: Bachelor’s degree

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