Brand Dubai to showcase emirate’s entrepreneurial spirit at ChangeNOW Summit in Paris

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Tue 25-09-2018 18:15 PM

DUBAI, 25th September, 2018 (WAM) — Brand Dubai, the creative arm of the Government of Dubai Media Office, GDMO, will showcase four promising homegrown entrepreneurial ventures from Dubai as part of its ‘Proudly from Dubai’ initiative at the ChangeNOW Summit to be held in Paris from 28th and 29th September.

An initiative that aims to support entrepreneurs and businesses from the emirate, ‘Proudly from Dubai’ tells local and global audiences the success stories of innovative homegrown businesses.

Brand Dubai will present four companies – Omniyati Prosthetic Arts Centre, Evolvin’ Women, Junkbot and Beta IT – under the ‘Proudly from Dubai’ umbrella at ChangeNOW, a summit that brings together inspiring individuals and organisations that are inventing new solutions, rethinking the way we do business, and challenging the status quo under the theme ‘Business for Good’.

By offering select businesses local and international media exposure, brand building opportunities at key platforms, and networking opportunities at leading global events, the ‘Proudly from Dubai’ initiative aims to give them an opportunity to raise their visibility and forge strong partnerships and collaborations both at local and international levels.

Nehal Badri, Director of Brand Dubai, said ‘Proudly from Dubai’ aims to tell the story of innovation and creativity shaping Dubai’s emerging entrepreneurial culture. “Driven by the vision of its leadership, Dubai is accelerating the future with a focus on breakthrough ideas and technology. This new drive is spawning a vibrant entrepreneurial ecosystem that is generating exciting new ideas and innovative business models. Dubai is also seeing the emergence of progressive ventures that are generating social value through innovative approaches. While being successful businesses, they are also harnessing innovation for social good and applying creative strategies to solving social and environmental challenges.”

Shaima Al Suwaidi, Manager of City Branding at Brand Dubai said: “At the ChangeNOW Summit, we are seeking to tell the unique story of Dubai’s entrepreneurial culture and socially conscious businesses from the point of view of four exceptional companies. Brand Dubai will continue to unravel many new strands of this exciting story through further such initiatives,” she added.

WAM/Nour Salman


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