Brand Dubai explores innovative projects to beautify the city

Project locations were selected for their historic, economic, social and tourism value

Dubai: Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), organised a brainstorming session to explore innovative new initiatives and projects to beautify the emirate.


A number of young artists and entrepreneurs participated in the session.

Brand Dubai aims to expand community participation and find the best ways to use the areas designated for the projects. Project locations were selected after considering many criteria, including the historic, economic, social and tourism value of the locations and their importance for Dubai’s residents and visitors.

GDMO’s Director General Mona Al Merri said that the session is part of the office’s efforts to engage with the community to generate ideas and insights for beautification projects and initiatives in Dubai. These public art projects which highlight Dubai’s commitment to innovation will bring together leading artists both from the UAE and across the world.

Al Merri pointed out the initiative launched by His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to transform Dubai into an open-air museum, was widely welcomed by Dubai’s community. “Over the past four years, we have continued to receive positive messages from the community. This response encouraged us to expand our engagement with artists and community leaders so that we can enrich our projects with new ideas,” she said.

Al Merri said that ‘Proudly from Dubai’, an initiative of Brand Dubai, aims to create a network of home-grown entrepreneurs who started their businesses in Dubai and achieved success in the emirate. “They are important stakeholders in our plans, and we believe it is important to engage with them and tap into their ideas,” she added.

Nehal Badri explained that the brainstorming session also explored ways to support entrepreneurs, which is the primary objective of ‘Proudly from Dubai’. The session discussed ideas to promote their ventures as part of Dubai’s larger success story.

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