Al Hilal Bank promotes excellence in customer and employee satisfaction

Sun 02-09-2018 11:07 AM

ABU DHABI, 2nd September, 2018 (WAM) — As part of Al Hilal Bank’s strategy for delivering excellence in customer satisfaction, the Bank has initiated an important internal campaign, “It Comes from Within”, in line with the UAE leadership’s key and clear vision in achieving both employee and customer satisfaction.

“It Comes from Within” encourages employees through a performance driven approach to deliver best in class customer service. The campaign promotes dedicated values among staff members through employee training and mentoring with the aim of ensuring and embedding the very best customer service culture; in this context, both employees and customers benefit.

Al Hilal Bank CEO, Alex Coelho, commented, “His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President, Prime Minister and Ruler of Dubai, recently said that employee satisfaction is the key to customer satisfaction. ‘It Comes from Within’, is aimed at strongly evolving a client-centric culture in Al Hilal Bank staff. Al Hilal Bank began this innovative initiative in early 2017, through multiple creative internal initiatives to highlight the Bank’s main core value: that customer satisfaction begins with every employee. It is our collective commitment to serve every customer with passion, to work together, to go beyond the expectations of both customers and colleagues, and it is employee satisfaction that gives these principles meaning.”

Sultan Al Mahmoud, Head of Human Resource Department, said, “All successful organisations share one common goal – customer focus and delivering quality service. We adopt a high performance, engaging culture in the bank; we provide our team with self-confidence and skills to help them grow, and deliver enhanced customer service, in line with our campaign.”

WAM/Esraa Ismail


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