ADIBF participates in Colours of Friendship Holi Festival

ABU DHABI, 1st April, 2019 (WAM) — Ahead of its launch in April, the Abu Dhabi International Book Fair, ADIBF, has participated in the Colours of Friendship Holi Festival to highlight India as its 2019 Guest of Honour.

ADIBF’s attendance at last weekend’s festival, which was held in Khalifa Park in Abu Dhabi, and last year’s announcement that India would the Guest of Honour for ADIBF 2019 are part of the Department of Culture and Tourism – Abu Dhabi’s, DCT Abu Dhabi, wider plans to highlight 2019 as the Year of Tolerance and to underline and emphasise the multicultural diversity in the UAE capital.

Last weekend’s celebrations were filled with various activities including a rain dance and Indian drumming. Organised by NMC and IBPG and in support of the Ministry of Tolerance, the festival hosted the ambassador of India, Navdeep Suri, who asked the crowd to explore the literary worlds of the UAE and India at the upcoming book fair.

India’s participation at ADIBF will provide a chance for like-minded authors, writers, and literary scholars to exchange knowledge and dialogue on the unique differences, and similarities, in the fields of literature, culture, art, music, cinema and dance between the two countries. The participation is expected to attract a significant number of visitors and provide a chance for investors to explore and capitalise on opportunities offered by authors and publishers that are present in the region.

Abu Dhabi International Book Fair will run from 24th to 30th April and will showcase the UAE’s rich and authentic heritage as well as its cultural and literary output.

WAM/Esraa Ismail


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