Young innovators presented with Total Design Commission

ABU DHABI, 11th March, 2019 (WAM) — Celebrating outstanding innovation in the fields of applied design and architecture, Abu Dhabi Music and Arts Foundation, ADMAF, presented the ‘Total Design Commission’ award to emerging designers, Hind bin Demaithan and Saeed Al Madani. The award recognises outstanding innovation and achievement by young Emiratis in the fields of interior design, industrial design, graphic design and architecture, with the 2019 award themed around Applied Arts.

The award was given to the two young innovators in the presence of Sheikh Nahyan Mubarak Al Nahyan, Minister of Tolerance; Khaldoon Al Mubarak, Chairman of Executive Affairs Authority and CEO of Mubadala Development Company; Huda Ibrahim Alkhamis, Founder of ADMAF and Artistic Director of the Abu Dhabi Festival and Hatem Nuseibeh, Total Country Chair in the UAE.

The winning installation, titled You Can’t Force a Flower to Bloom in Darkness, will be displayed at Emirates Palace throughout Abu Dhabi Festival 2019, while both winners will receive an international professional development opportunity tailored to their chosen careers.


Huda Ibrahim Alkhamis, Founder of ADMAF and Artistic Director of Abu Dhabi Festival, said, “At ADMAF, we understand the importance of design practice and how essential it is to the cultural and creative industries. It enables and develops a sustainable knowledge economy and reflects our beliefs in developing the capacities of the youth by encouraging them to excel, contributing to our cultural scene with their creativity. The Total Design Award, in partnership with Total, recognises and rewards the excellence of Emirati young designers and engineers in the fields of applied arts, design arts and architecture, as a contribution to the national identity and aesthetic values of the UAE’s overall creative scene.”

Hatem Nuseibeh, President Total E&P UAE and Total Country Chair of the UAE, said, “We at Total are committed to make culture more accessible to people, especially the youth, for whom culture is a source of exposure to new creative ideas. Total is proud to support ADMAF in its mission to encourage creative practices in the fields of applied arts, design and architecture for the development of young talents in the UAE.”

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