The position is mainly responsible for the Marketing performance of the assigned area including reviewing asset-level budgets, implementing the marketing strategy defined by the SMBU Corporate Marketing and overseeing and supporting the Mall Marketing team.
Role Details – Key Responsibilities and Accountabilities:
Develop annual Marketing Strategy for the assigned area with inputs from the Marketing team and Marketing Director in alignment with the asset plan. Ensure timely implementation and compliance of the Marketing team to Strategy requirements.
Brand management of the asset in alignment with the overall Majid Al Futtaim brand direction
Review asset-level Marketing Calendar based on direction from the Marketing Director. This includes review and approve Marketing Calendar and provide input ensuring their consistency across as well as follow policies, procedures and guidelines communicated by the SMBU Corporate Marketing.
Develop annual Marketing budget for the assigned area with inputs from the Marketing team and Marketing Director. Ensure timely implementation and compliance of the Marketing team to budget requirements.
Responsible for the footfall & sales evolution in the assigned area in close partnership with the retail partners by developing innovative and tailored joint marketing programmes targeted on customer needs that achieve measurable results in consumer footfall and spending.
Administer the implementation of marketing campaigns or initiatives in the assigned area e.g. Loyalty Card Program in line with the SMBU Corporate Marketing and ensure its timely execution and monitoring.
Manage relationships with major external agencies. This includes supporting the Marketing team in negotiating with external agencies as and when required.
Manage relationships with key tenants and ensure that the Marketing team sustain a channel of communication with tenants through the retailer advisory meeting.
Communicate directions from SMBU Marketing to Marketing team and escalate concerns to the Associate Director Marketing as appropriate for timely resolution.
Ensure that all Audit findings / improvement areas are timely resolved and implemented in the assigned area of responsibility.
Ensure compliance with the MAFP SMBU’s Code of Conduct, Departmental policies and HC Policies and Procedures at all times.
Be the advocate and ambassador of aligning and cascading the MAFP values across SMBU and ensure that relevant team adhered to and exhibit the same all the time.
Build the capability of staff reporting into by providing on time regular feedback including annual review on performance and identify areas of improvement / reinforcement for further development.
Manage, guide and mentor the Marketing team reporting into and take full responsibility in identifying potential talent and timely supporting professional development.
Lead by example – thrive to create an honest and open work environment where individuals collaborate /support each other as a team and are passionate to achieve a common business objective.
|Job Location:||Dubai, United Arab Emirates|
|Company Industry:||Retail & Wholesale|