The world’s biggest hamburger chain, McDonald’s, is to introduce table service to 400 restaurants in the United Kingdom.
The popular fast food company is aiming to modernise and attract more families by revamping the restaurants with table service and gourmet burgers, The Guardian reported. A successful table service trial was carried out last year.
The changes come as McDonald’s reported its biggest sales in the UK for the fourth quarter, and last night stated its second straight quarter of domestic growth in the United States.
Sales at the world’s biggest hamburger chain rose 5.7 per cent in the US for the final three months of 2015, boosted by unseasonably warm weather and the launch of an all-day breakfast menu in October.
McDonald’s, which has more than 36,000 locations around the world, is working to turn around its business under chief executive Steve Easterbrook, who will mark one year on the job in March.
The launch of all-day breakfast has been one of the company’s most high-profile maneuvers under Mr Easterbrook. The decision to make select items like the Egg McMuffin available around the clock generated a surge of media coverage. Fans of McDonald’s breakfast had long complained of being unable satisfy their cravings later in the day.
In the UAE, the company has faced growing competition from the increasing number of gourmet burger brands, such as Shake Shack, Burger Bureau and Fuddruckers.
McDonald’s is yet to disclose whether it will be rolling out table service in other countries.
* with agencies
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