To manage all aspects of the School’s marketing, branding, design, advertising and media communications. To contribute to the strategy for the internal and external marketing of the School in conjunction with the Principal. This will include some regular daily and weekly tasks, key events during the year, as well as stand-alone projects to strengthen the online and offline brand and reputation of the School.
Main Duties and Responsibilities:
(this is not an exhaustive list but indicates the range of duties and responsibilities):
Ø To write and produce relevant marketing material from adverts to posters to press releases.
Ø To organise events, including working closely with the SLT to organise Open Morning/Afternoon/Evening events.
Ø To keep abreast of school life so that achievements are promoted appropriately.
Ø To be responsible for developing dynamic, relevant and accurate content for use on the school website, social media channels and inclusion in regular newsletters.
Ø To take an active role in consolidating and developing the School’s social media and on-line presence.
Ø To update the website, keeping the content relevant.
Ø To produce adverts for the School in line with the stated branding, for Open Days, school events etc.
Ø To produce and/or process external communications which includes formatting, proof-checking and applying house style to parental communications.
Ø To undertake stand-alone projects, such as a critical holistic overview of the School’s current marketing and branding profile in the context of other schools and institutions.
Ø To co-ordinate the photography of school events and the school community, including annual student and staff photographs.
Ø Together with the SLT, oversee the quality of all internal displays and ensure the aesthetic of the School matches the external rhetoric.
Ø To design, or oversee the design of, internal promotional material, such as posters for events, programmes, tickets etc.
Ø To compile and produce the school calendar.
Ø To manage the School’s brand.
Ø To provide marketing and communications support as required for the Principal and other members of staff.
Ø To support colleagues in planning for events ensuring that the best possible image is presented to parents and members of the public.
Ø To work closely with the School Registrar so that marketing is targeted appropriately and communications are effective during key recruitment periods.
Ø To provide cover for the reception desk during holiday periods and from time to time in term time on an ad hoc basis.
Ø Participate positively in the life of the School.
Ø Promote and safeguard the welfare of children and young persons with whom you come into contact. Positively engage with the School’s policies and procedures.
Ø Carry out other reasonable duties as required by the Principal and commensurate with the role.
Ø This job description should be seen as enabling rather than restrictive and is subject to regular review.
|Job Location:||Abu Dhabi, United Arab Emirates|
|Job Role:||Marketing and PR|
|Company Industry:||Primary, Prep, & Secondary School|
|Career Level:||Mid Career|