Professional Makeup Artist & Hairstylist Farah Nadeem holds a Masterclass to teach weather-proof makeup techniques in Galerie Hindam, City Walk,Dubai.
Dubai, UAE – Professional Makeup Artist and Hairstylist Farah Nadeem conducted the first Farah Makeup and Hair Masterclass in cooperation with Seif Pharmacies and Galerie Hindam on July 13, 2018. The exclusive makeup event was held at the luxurious shopping gallery in City Walk 2 in Dubai.
The Masterclass which lasted for 60 minutes was designed to teach Dubai women how to correctly apply makeup that will survive the hot and humid Dubai weather.
Farah Nadeem, a professional makeup artist and hairstylist based in Dubai believed that it was important to incorporate topics that the class attendees will be able to use in their everyday life. For the Masterclass, Farah demonstrated a versatile bronze look that women can wear both in the workplace and on a night out.
“There are a lot of beauty trends and makeup looks that are very popular nowadays, but the thing is, if you don’t know the correct application techniques, your makeup can look cakey or will melt off especially if exposed to extreme weather conditions. My aim for this Masterclass is to empower more women by giving them the knowledge on how to confidently apply makeup. It does not matter if you’re using expensive or drugstore brands, as long as you know right techniques, then you’re all set” Farah added.
One important advice from the class was how important skin prep is in any makeup routine. According to Farah exfoliating the skin is very important to have a smoother canvas. She also stressed that applying moisturizer before makeup is an essential step even if you have oily skin. Applying moisturizers is often disregarded by women because they are afraid it will make them look oily but Farah said that it is actually an important step that should not be missed before applying any makeup product.
Farah also showed how to properly layer and apply skin makeup as well as how to set the look so that it won’t budge under sweat or sun. The attendees who were mostly career women were all ears and were all taking notes to absorb the professional tips.
Mohammed Taha, Marketing Manager of Seif Pharmacies said that the Masterclass was by far one of the most successful events held at Galerie Hindam to date.
“We are very pleased with the outcome of the Farah Makeup and Hair Masterclass. We selected Farah because of her background as a professional makeup artist and hairstylist. We believed that she can impart valuable knowledge to our customers, plus, she also has a strong organic local fan base with her Instagram and Facebook @farahmakeupandhair making her one of the city’s top beauty influencers,” he added.
The event, which was free to attend was initially planned as a single session only. However, due to the number of reservations, an additional second session was held on the same day. Due to insistent demand, plans for another Masterclass by Farah Nadeem will be announced in the next few weeks.