EPA attends ‘Leadership Strategies in Book Publishing’ programme at Yale University, USA

SHARJAH, 3rd September, 2018 (WAM) — The Emirates Publishers’ Association, EPA, enrolled its Corporate Communication Manager, Mariam Al Obaidli, in the “Leadership Strategies in Book Publishing,” at Yale University, USA.

The EPA strives to develop the capabilities of its staff and publishing professionals in the UAE and the programme helped build Al Obaidli’s experience.

Delivered by leaders in the publishing business and experts in the USA, the programme highlights the latest developments in the publishing industry. The agenda included a series of discussion sessions and seminars, through which participants had the opportunity to gain a deeper understanding of industry-related issues. Topics such as, how to build a trademark in the digital era, multi-channelled publishing, visual thinking, how to address the challenges faced by the publishing industry today, and specialised publishing were conducted.


During the course, Al Obaidli met an elite group of industry experts and professionals who played a key role in shaping the future of the publishing sector. She also learnt about the latest global trends, the administrative aspects of publishing such as how a specialised team makes effective decisions, problem identification and solution, as well as the key administrative management challenges.

Rashid Al Kous, Executive Director, EPA, said, “The participation of the EPA reflects our efforts to develop the skills of our professional staff by facilitating their engagement in the best training programmes to enhance their knowledge and acquire international experience in the field of publishing. This will have a positive effect on the EPA’s functioning and support our mission to promote the publishing sector in the UAE.”

Al Obaidli thanked the association for giving her the opportunity to learn and network with prominent researchers and experts in the publishing sector from all over the world. She said that she will do her best to devote all the expertise and knowledge that she accumulated during the course to develop the association’s work system and enhance its performance.

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