Emirates airline and the Tourism Authority of Thailand have signed an agreement to increase inbound tourist arrivals to Thailand.
Under the agreement, the airline and the tourism authority will create a range of joint promotions that will focus on niche tourism in Thailand.
Green tourism, sport tourism, luxury tourism, weddings and honeymoons as well as medical health and wellness will be part of the joint deals.
The agreement also holds the possibility of launching a new route from Dubai to pivotal tourism destinations in Thailand such as Chiang Mai and U-Tapao in Pattaya.
Last year, Emirates carried 700,000 passengers to Thailand via its network.
Follow The National’s Business section on Twitter