BMW sold 38 cars a day in Abu Dhabi in the first quarter

BMW Group Middle East, Abu Dhabi Motors, sold about 38 cars a day in the emirate in the first three months of the year.

The group delivered 3,435 BMW and Mini vehicles across the capital and Al Ain during the first quarter, representing a 29 per cent growth in sales compared to the same period last year.

The biggest seller, totalling 1,990 cars, was the BMW X5 Sports Activity Vehicle. It was followed by the BMW X6 Sports Activity Coupe with 463 and the BMW 5 Series with 252 sold. This builds on the record the group broke last year when it became the first importer to sell 10,000 vehicles in the region.

BMW Group reported a 7.1 per cent jump in sales in the first 10 months of the year compared to the same period last year, distributing a total of more than 1.8 million BMW brand vehicles globally.

Last week, Ian Robertson, a board member of BMW, said the group’s sales “continue to grow steadily in all regions of the world, despite ongoing volatility in some markets”. Mr Robertson added: “Sales of our BMW X models are showing particularly good growth in the competitive environment.”

Abu Dhabi Motors’ general manager Arno Husselmann attributed the first-quarter growth to customised options, service and repair portfolios and a “customer satisfaction score of 97.7 per cent in sales and 96.6 per cent in service”.

This summer, as the UAE decreased fuel subsidies, many wondered about the effect it would have on local automobile distributors. Mr Husselmann told The National in July that BMW had been an early initiator of efficient measures such as lower fuel consumption technologies.

“I am confident we will increase our sales since we have the products to meet the challenges and needs of the market,” he said.

Follow The National’s Business section on Twitter


Share This Post