The Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) will this week highlight the emirate’s tourist attractions at the World Travel Market (WTM) exhibition in London, following the launch of its “Extraordinary Stories” global destination advertising campaign last week.
TCA Abu Dhabi will be joined by representatives from leading hotels, resorts, attractions and tour operators in Abu Dhabi, along with representatives from the Sheikh Zayed Grand Mosque and Etihad Airways.
More than 50,000 senior travel industry professionals are expected to attend WTM, which opens tomorrow and concludes on Wednesday.
“Last year, the UK was the highest contributor of hotel guests into the emirate from the European market, and the third-highest globally,” said TCA Abu Dhabi’s director general, Saif Saeed Ghobash.
“In 2015 our British visitors’ generated more than 950,000 guest nights, which we will strive to improve upon as we progress to becoming a year-round destination. For the past three years the UK has recorded a double-digit growth percentage.”
UK visitor numbers for the year so far are already 3 per cent higher than the 231,337 visitors last year, Mr Ghobash said.
TCA Abu Dhabi’s attendance at WTM comes a week after the authority rolled out its Extraordinary Stories promotional campaign worldwide, highlighting the emirate’s cultural, sporting and natural attractions, targeting core markets including India, China, the UK, Germany and the United States.
Abu Dhabi received 3.2 million visitors during the first nine months this year, up 9 per cent from the same period last year. The average length of stay decreased by 6 per cent during the period, despite hotel room rates falling by 10 per cent.
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